Percorsi
Visual Identity Concept
BRIEF
This is a self-initiated concept project for a hypothetical multifunction support center designed to bring together fiscal assistance, legal guidance, educational courses, youth orientation, and support services for people facing complex life situations — including people with disabilities and single parents.
The goal was to imagine a welcoming, accessible visual identity for a place that helps people navigate practical and personal challenges through integrated services. The name Percorsi (“paths”) reflects the idea of supporting different life journeys.
The idea
I didn’t want it to look like the usual sad public office that you have to face for hours before having someone taking care of you.
I developed the name, logo, and an illustrated visual system centered on the metaphor of paths and connected journeys. The identity combines clear structure with human, inclusive illustration to represent different user profiles and needs.
Alongside the logo, I created a narrative illustration showing diverse users and situations, designed to work across environmental and communication surfaces. The artwork was applied in a storefront mockup through a large window graphic (vinyl film), demonstrating how the identity can turn the location into an immediately recognizable and welcoming space.
The system was designed to be extendable across signage, print materials, and informational graphics.
Services
- Self-initiated concept development
- Naming concept
- Logo design
- Inclusive illustration system
- Environmental graphic concept
- Storefront window graphic mockup
- Visual identity applications preview
